INTENTIONAL AESTHETIC. VISUAL VIBES. BRAND ALCHEMY.
a RECLAMATION, RESTORATION, and REWILDING of the roots of Feminine intelligence.
Earth Daughters COLLECTIVE
By Emily Hazel of The FEMPIRE Formula™
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BRAND FONTS
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The Seasons Italic
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A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 1 2 3 4 5 6 7 8 9 0
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Open Sans Italic
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Step into the wild embrace of womanhood, where nature and spirit converge.
Here – Earth Daughters Collective calls women back to their roots, their bodies, and the wisdom that flows within. We invite you to walk a path that honors the rhythms of nature and the sacred feminine, a path that transcends disconnection and limitation, guiding you toward wholeness and freedom.
With visual representations of earth’s untamed landscapes and organic textures, the collective embodies the essence of rewilding, sovereignty, and connection between all. There is a return to ancient wisdom when interacting with this brand, much like the grounding and awakening experienced when gathering within the festival or virtual experience with Earth Daughters Collective.
The site is designed to be both inviting and empowering, ensuring even the most overwhelmed or disconnected visitor can easily step into the journey of self-discovery and reconnection with the feminine force.
A sense of depth permeates the experience through an earthy color palette and imagery that evokes sisterhood, safety and expression in a way that they may have never seen before.
COLOR PALETTE
Colour psychology associations
Burgundy/deep red signifies passion, power, and ambition. It encourages courage and strength, inspiring individuals to embrace their desires and express their true selves with confidence. The colour of Root, there is a primal association here with the Womb, blood and our more instinctual nature.
The dark charcoal and earthy brown create a solid foundation, evoking feelings of safety, reliability, and support. This reinforces the idea of a nurturing community where women can feel secure in their journeys.
The curated colour palette is intended to project a strong bond with the natural world, symbolizing growth, renewal, and a deep respect for the earth. The muted, grounded foundation conveys a sense of connection to the earth elements.
The use of Teal combines the tranquility of blue with the revitalizing energy of green. It represents emotional balance, renewal, and an exploration into the undercurrent of the emotional landscape: the unseen, feminine mysteries.
COMMUNITY. COLLABORATION. CONNECTION. CO-CREATION.
Returning to the womanly force in which life passes through to arrive here in flesh and bone.
This is a space where women reclaim their intuitive knowing, physical vitality, and spiritual sovereignty, attuning to the phases of life in harmony with the natural world.
Annual festival, workshops, guidance and an online global community for your reconnection to WOMAN.
Brand Tone and Voice
Wild and Empowering: Inspires women to reconnect with their untamed, primal essence.
Authentic and Grounded: Speaks from a place of truth, integrity, and ancestral wisdom.
Passionate and Convicting: Embodies earth-shaking energy, driving personal and collective transformation.
Inclusive and Collaborative: Fosters a sense of belonging and connection through community and shared purpose.
Joyful and Uplifting: Celebrates life, freedom, and the power of stepping fully into one’s purpose.
Bold and Fearless: Encourages women to unapologetically express their magic and leadership.
Brand Goals
BRAND VALUES
Authenticity. Community. INTEGRITY. Leadership. Collaboration.
BRAND PURPOSE
To provide a global and in-person sanctuary for women seeking personal and collective evolution, where they can reconnect with their innate wisdom, find authentic community, and collaborate with like-minded women to foster leadership, integrity, and spiritual sovereignty.
VISION
To create a world where women are deeply connected to their wild, sovereign selves, living in harmony with nature and each other, and leading transformative change in their communities. Through empowering gatherings and a thriving global network, the brand envisions a future where women reclaim their power, share their unique gifts, and inspire generations to embrace their innate wisdom and freedom.
MISSION
Through online events, community gathering, and the annual festival, the mission of Earth Daughters Collective is to spark earth-shaking change by bringing women together to reawaken their wild, untamed selves, fostering a joyful and connected community where magic and medicine are shared, collaborations are born, and women step boldly into their power and true expression.
TARGET AUDIENCE
Women of all ages who are on a journey of self-discovery, seeking to reconnect with their authentic selves and cultivate meaningful community. Many face challenges such as a lack of connection with like-minded individuals, feelings of disconnection from nature, and the pressures of daily life that can lead to overwhelm and burnout. They crave a taste of their wild woman essence, to be awake and alive in their emotional and physical bodies, and seen and understood by others.
WEBSITE MAIN GOAL
Opting in to relevant email list
Join the Collective membership
Buy a ticket to 2025 festival
BRAND PROMISE
At Earth Daughters Collective, we promise to hold a sacred space where you can rediscover your true, wild self and connect with kindred spirits who celebrate your unique magic. Together, we’ll nurture a vibrant community that uplifts and empowers, guiding each other on a beautiful journey of personal and collective evolution. With us, you’ll feel the joy of belonging and the exhilaration of stepping into your power as we create earth-shaking change together.
